Creating Real Estate Happiness

The best real estate experience you’ve ever had. Guaranteed.

Welcome to our world: the west and northwest suburbs of metro Detroit. We live here, we play here, we sell real estate here and we love it here! From the western edge of our territory, Ann Arbor–the home of the “Harvard of the West,” the University of Michigan–to thriving and prosperous suburbs of Detroit–like Canton, Plymouth, Northville, Novi, Livonia and Farmington Hills–all the way around to the class, culture and sophistication of Birmingham on the northeastern edge of our market, our base is full of great places to live, work and call “home.” And that’s what we do: help people find home.

Professional One Real Estate was built to serve. We are a boutique professional services consultancy specializing in the stellar representation of real estate buyers and sellers. Nationally, we’ve been named one of the Most Creative Brands of the Decade and a Beta Brokerage of the Future. And in an industry infamous for its lack of standards, we also have the highest barrier to entry in the all of real estate. We’re small on purpose, because we refuse to lower our standards. But that’s not what matters. What does matter is that we provide each and every client with expert representation developed from decades of serving buyers and sellers at a consistent level of excellence. We advocate for our clients aggressively, ethically and expertly. Our focus is on SERVICE. The only metric that truly matters to us is client satisfaction. We aren’t trying to be the biggest firm. We are committed to being THE BEST. OUR STORY >>

find out what your home is worth

What’s Your Home Worth?

Find out what your Northville, Novi, Plymouth, Canton, Livonia or Farmington Hills (or any other community, for that matter) home is worth right now, with no obligation!

Search for Your Next Home

Search below for real estate in Canton, Plymouth, Northville, Novi, Ann Arbor, Birmingham, Livonia, West Bloomfield, Farmington Hills and all of Metro Detroit and beyond. This is the same information we access in our MLS, so you will be working with the exact data we use everyday in our professional real estate operations. There is no obligation for using this system, and you can access it as much or as little as you want. Register a free account to save and organize your favorites for later viewing. Registration also allows you to use our Search Saver where we will email new listings to you as soon as they are entered into the MLS. This presents a significant advantage over using sites like Zillow, Trulia and


JUST SOLD: Sold for $915,000 @ 98.5% of List Price

18793 Bayberry Way

Amazing executive 6-bed, 5.5 bath masterpiece located deep in Northville Michigan sub…

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JUST SOLD: 3 Offers in 1 Day in Downtown Plymouth

357 ann plymouth michigan

Professional One sells home on 1st day for $254/sq ft downtown Plymouth Michigan…

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JUST SOLD: 13% Over List Price for Northville Condo

Williamsburg kitchen

Professional One generates 9 offers in 1 day and sells Northville condo for 13% above list…

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JUST SOLD: 6 Offers in 1 Day for Canton Colonial

44366 Nowland front shot reduced copy

Professional One gets six offers in one day on Canton Michigan home…

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JUST SOLD: Walkout Stunner in Northville Hills

15444 Bay Hill Northville

Professional One helps buyer get amazing deal on fantastic walkout in Northville Hills Golf Club…

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JUST LISTED: Amazing Wolverine Lake Work of Art


Incredible custom home features spectacular views and too many features to mention…

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JUST LISTED: Character & Charm in Northville

20359 Woodhill Northville Michigan

Walk to downtown Northville from this charming, updated Williamsburg colonial…

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JUST LISTED: Updated Walk to Downtown Northville

46234 Fonner Ct West, Northville 48167

Tons of updates, an amazing backyard and a short stroll to downtown Northville…

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LOCAL: Schools Consistently Excel


One of the biggest draws to our market is the amazing schools – check out how they rank…

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VALUABLE: Dirty Little Secrets


Real estate is full of “inside baseball” and dirty little secrets – this is stuff you really must know…

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LOCAL: Northville High Aerial Tour


Take an aerial tour of Northville High School’s beautiful campus and grounds…

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NEWS: Founder Named to List

professional one founder named to most interesting list

Professional One founder named “One of Most Interesting People in Real Estate” for 2016…

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Get Expert Help With Each Process

Buying? Selling? Relocating? Just want info? We can help.

Professional One will help you with everything you need to know to find the perfect home in the most efficient manner possible

Everything you need to know, A to Z, to find the perfect home in the most efficient manner possible!

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professional one has serious real estate selling experience and will help you optimize the process

The entire selling process and the things you absolutely must do to get top dollar for your home!

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professional one is expert in relocation real estate

Moving across town or across the nation? We are experts at all aspects of the relocation process! 

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learn about professional one real estate and all we've done to increase professionalism in the industry

We’re proud of the many things we’ve done to Raise the Bar in real estate, both locally and nationally.

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How We’re Different

All real estate companies are the same, right? Wrong. We’re different. No, we REALLY are. How? Here are five things–five important things–we do differently from almost every one of our competitors:

No Transaction Fees


Most of our competitors charge their clients “administrative” or “document retention” fees. These fees can be as high as $595! We won’t charge you any fees of this kind, ever. We will never add in extra fees. It costs you less to work with us. 100% of the time.

Save Money

No Dual Agency


It’s impossible to fully represent a buyer and seller in the same transaction. And yet agents do it all the time. Why? Because it’s legal and because they make more money that way. We’ll never reduce our commitment to you. End of story.

Be Represented

You’ll Work with Us


A dirty little secret of real estate: most “big” agents have large teams, and you’ll quickly understand that it’s someone else you’ll actually work with, not the superstar you thought you hired. When you work with us, you’ll work WITH US.

Work with Experts

We Prioritize YOU


Many agents are entirely self-focused. Their #1 priority is maximizing their personal income. We’ve built our business the old-fashioned way: by being great fiduciaries and always doing what is in YOUR best interest, period. Every time.

Be Prioritized

Your Satisfaction is Guaranteed

We guarantee your satisfaction. There are no catches, and there is no fine print. Prior to the signing of a purchase agreement, any Professional One client can rescind any contractual relationship with Professional One at any time for any reason. This makes working with us literally risk free and it puts pressure on us to deliver and to honor every promise that we make to each and every one of our clients – and we do! This is very simple, actually: your satisfaction is our highest priority. If you aren’t happy with the level of the professional service that we provided to you, we don’t want to profit from our efforts. Finally, consider this: why doesn’t every other company in the industry provide this same guarantee?

guaranteed services policy

A Few Ways We Can Help

when selling a home or buying a home, these are the "16 questions your must ask your next real estate agent"

Your home is too valuable to risk representation by the wrong agent. Learn how to find the right agent!

Free Download!
when selling a home, the professional one real estate "ultimate guide to getting top dollar when you sell your home" will help you optimize your results

The most comprehensive Guide of this kind ever! Learn the secret to Getting Top Dollar when you sell!

Free Download!
when selling a home, the home sale prep checklist guide from professional one will help you optimize your results

In a hurry? Get our Quick Home Sale Prep Checklist. Go from zero to the top sale in your area fast!

Free Download!
when selling a home, find out the value of your metro Detroit area house or condo

How much is your home worth? Click to get your value instantly, with tons of key data included!

Get Value Now!
our small team at professional one has over $500 million of sales experience

Aggregate Sales Volume

professional one has over 2,000 happy buyers and sellers for past clients

Happy Buyers & Sellers

professional one has over 120 man years of experience on its small team

Man Years of Experience

your satisfaction is guaranteed 100% at professional one real estate

Satisfaction Guaranteed

Recognitions & Accomplishments

New York Times Director of Real Estate Product endorses Professional One founder
Professional One Named in Swanepoel Trends Report
professional one founder named one of 50 most influential online by inman news
professional one named "beta brokerage of the future" at Inman San Francisco
Socialnomics author calls Professional One founder best in business at using technology in real estate
professional one founder michael mcclure named to SP200 list two consecutive years
professional one founder michael mcclure co-authors T3 Tech Guide
professional one founder michael mcclure co-authors Swanepoel Technology Report
professional one founder michael mcclure quoted and discussed in media
agent genius names professional one founder michael mcclure to most influential list
professional one founder Michael McClure named "Kingpin of Facebook groups"
professional one has 55,000 followers on Twitter and designs 5-star-rated course about Twitter
professional one founder provides training real estate industry including zillow
professional one real estate founder creates real estate verification based on professionalism and experience
professional one founder tapped as featured blogger for inman next
ATT selected professional one real estate founder to help promote the 2015 Final Four

The Latest & Greatest from Our Blog

  • Plymouth Canton Educational Park, Canton, MI

    Plymouth Canton Educational Park Aerial Tour, Canton, MI 48187


  • Northville High School, Northville, MI

    Northville High School Aerial Tour, Northville, MI 48168


  • 2016-08-15_16-12-58

    Local Schools Excel in Rankings

    One of the greatest strengths of our local market is our school systems. Year in and year out, they tend to excel in school rankings and ratings. Here’s proof of that (note that Michigan has 598 school districts, and 858 public high schools): 2016: ratings......

  • Williamsburg kitchen

    Northville Condo Sells for 13% Over List Price

    On April 12, 2016, Professional One Real Estate listed the Northville condo at 908 Williamsburg in Northville, Michigan. Within the first full day on the market, the seller received nine unique offers on the property. On June 8, 2016, the sale of that Northville condo closed......

  • professional one founder named to most interesting list

    Professional One Founder Named to “Most Interesting” List

    Professional One founder Michael McClure continues to add to the list of recognitions and awards for which he and the company have been noted over the course of the last decade. Inman News, the leading real estate news portal, named Michael “One of the 21......

  • malcolm gladwell 10,000 hour test

    Does Your Agent Pass the “10,000 Hour Test?

    Like many, I’m a Malcolm Gladwell fan. I’ve read several of his books, and probably my favorite is one called Outliers. Here’s are selected excerpts from the opening paragraph from the Wikipedia entry on that book: Outliers: The Story of Success is a non-fiction book......

  • 357 Ann closing docs 2

    3 Offers on First Day in Downtown Plymouth


  • professional one named in Trends Report

    Professional One Named in Trends Report

    Professional One Real Estate was named one of the “most creative approaches launched during the last decade” in the 2011 Swanepoel Trends Report. No matter how many times I read that, I still can’t quite believe it. Did you ever wish for something REALLY specific,......

  • professional one named brokerage of the future

    Professional One Selected as “Brokerage of the Future”

    At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One Real Estate was......

  • Really-SNL

    #RTB | Absolute Candor

    Over the course of the 20 years I’ve been in real estate, and in particular in the 14 months I’ve been immersed in Twitter, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like......

  • imagine

    #RTB | Imagine

    Imagine there’s no office It’s easy if you try No empty desks around us We’re all roaming with Wi-Fi Imagine all the Realtors Working a better way Imagine there’s no desk fees It isn’t hard to do Nothing to waste our money And no print......

  • vacuuming money

    #RTB | Real Estate Liposuction

    NOTE – This post was written by Marc Davison of 1000Watt Consulting and published in August of 2005. It was re-published with permission. PREFACE – This post includes many great suggestions and common-sense, “Business 101″ financial recommendations that are still as relevant in April of......

  • gaap

    #RTB | Real Estate’s GAAP Gap

    As I’ve mentioned in many other things I’ve written, I am a Certified Public Accountant. I worked as a CPA for nearly a decade before getting into real estate nearly 20 years ago. In the profession of public accounting, the sheer quantity and specificity of......

Professional One Real Estate is widely recognized as being among the leaders in the American real estate industry, particularly in terms of increasing professionalism and in the use of technology to enhance real-world results. Its leaders, efforts and creative works have been referenced and quoted in the media many times, including:

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