Why Professional One?

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Production

Our results–120+ cumulative years of selling, more than $.5B of close sales–speak for themselves. See the next section for how we do what we do. Learn more >

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Priorities

Your needs always take priority over ours. And we never pressure or rush any client, ever. Your complete and total satisfaction is job #1. Learn more >

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Professionalism

We aren’t “salespeople.” We are actual professional service providers. Our job is to provide expert advice and counsel–and that’s what we do. Learn more >

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Promise

We guarantee your results. Why doesn’t every company offer this level of professional “satisfaction assurance/insurance”? Great question! Learn more >

How We Create Success Stories

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Stellar Experience

We already mentioned our street-level sales experience. We have the literal highest barrier to entry in the entire American real estate industry. Our team boasts degrees from Michigan, Michigan State, Northwestern, Ohio State and even Moscow State University. Learn more >

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Marketing Mastery

We use pro photography exclusively, we are one of the only companies in the state licensed by the FAA to fly drones and The New York Times has endorsed our founder for his Social Media expertise. Our presence on Facebook and Twitter is massive. Learn more >

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Technology Talent

Our founder has literally written books on the use of technology in real estate. He’s the co-founder of two tech training companies that work with some of the biggest brands in the industry, and he’s had large successes in Social Media and in other online contexts. Learn more >

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Proven Reputation

Our founder was named among the 50 Most Influential in real estate, and he’s appeared on a number of other “best of” lists. He’s been endorsed by the New York Times, the #1 real estate trends analyst in the world, the creator of Socialnomics and others. Learn more >

We create real estate success stories for every client kind enough to entrust us with one of the most important decisions of their lives: buying or selling a home. We create these stories all the time (see below). We’d love for you to star in our next real estate success story! Contact us >

A Few of Our Recent Success Stories

17711 Parkshore Drive, Northville

New pricing record in Stonewater

Professional One listed this incredible home in Northville’s awesome Stonewater sub. Using every marketing weapon in their arsenal, listing agents Lemon & McClure produced a sale that created a new benchmark for the sub. Learn more >

20992 Maybury Park Drive, Novi

New record price in sub

Professional One listed this ultra luxury home built by one of Metro Detroit’s preeminent builders as his personal residence. Using a variety of marketing methods, the home sold in a week for $1.7M, the highest price ever recorded in the sub. Learn more >

18793 Bayberry Way, Northville

Highest price in sub in two years

Professional One listed this home in Northville. We advised our client to pass on several lower offers. Their patience paid off, as the home ended up selling for $915,000,  which was the highest sales price in the sub in over two years. Learn more >

826 Wolverine Lake Drive, Wolverine Lake

Multiple offers net record price

Professional One listed this home in a prime location on Wolverine Lake. Using a variety of cutting-edge marketing techniques, including Facebook ads, yielded multiple offers, the end result of which was a new record price for the area. Learn more >

357 Ann Street, downtown Plymouth

3 offers nets seller $254/sq ft

Professional One listed this home, the personal residence of a prominent local builder. Aggressive pricing yielded three offers on the first day, earning the seller a price equal to $254/sq ft, one of the highest ever received in downtown Plymouth. Learn more >

44366 Nowland Drive, Canton

6 offers on first day 

Professional One listed this Canton colonial. Given that the home was located on the first lot in the sub, it was a challenging sale, but the home was priced perfectly, resulting in six offers on the first day, yielding a great price for the seller. Learn more >

908 Williamsburg Northville Michigan

908 Williamsburg Court, Northville

9 offers yields price 13% over list

Professional One listed this condo near downtown Northville. Leveraging market conditions, the unit was priced aggressively, resulting in nine offers in the first two days, netting a sales price 13% above list, setting a new record for the complex. Learn more >

38313 Clinton Court, Westland

P1 smashes price record in sub

Professional One listed this home, and the listing agent spent in excess of six months helping the seller prepare her home for market, optimizing the property for sale. The end result? An all-time record sales price that smashed the prior record by 14%. Learn more >

624 N. Evergreen, downtown Plymouth

98% of list on first showing

Professional One listed this new constructive home in downtown Plymouth. An aggressive pricing strategy yielded an offer at $722,500, or 98% of list, from the first buyer who viewed the home. This netted the seller $268/sq ft, a very strong price in a slowing market.

19691 Ironwood Ct, Northville

Sale above list in 3 days 

Professional One listed this condo in Northville’s popular Highland Lakes sub. Leveraging Facebook marketing and an aggressive pricing strategy netted a sales price above the list price in only 3 days, while also establishing a new record price for this type of unit.

42045 Sunnydale Lane, Northville

Victorious against 12 other offers

Professional One represented the buyer of this home. Competing against 12 other offers, our buyer was successful by offering the exact price necessary to win. The listing agent told us our offer was a higher than the second highest offer by the narrowest of margins. We specifically advised our client on the winning price.

45019 Ann Arbor Trail, Plymouth

$32K > identical home next door

Professional One listed this home in Plymouth. Leveraging an aggressive pricing strategy netted a sales price $32K, or 15%, higher than the home next door, which was in similar condition and featured the same square footage and an identical floor plan, and which sold during a hotter market.

324 Woodlake Drive, Brighton

Fast sale above list price

Professional One listed this home in Brighton. Leveraging an aggressive pricing approach and various social media marketing techniques yielded multiple full-price offers quickly, ultimately netting the seller a sales price $5K over the list price in only eight days.

19691 Ironwood Ct, Northville

Sale above list in 3 days 

Professional One listed this condo in Northville’s popular Highland Lakes sub. Leveraging Facebook marketing and an aggressive pricing strategy netted a sales price above the list price in only 3 days, while also establishing a new record price for this type of unit.

42045 Sunnydale Lane, Northville

Victorious against 12 other offers

Professional One represented the buyer of this home. Competing against 12 other offers, our buyer was successful by offering the exact price necessary to win. The listing agent told us our offer was a higher than the second highest offer by the narrowest of margins. We specifically advised our client on the winning price.

672 Jener Place, downtown Plymouth

Victorious against 3 offers

Professional One represented the buyer of this home. Our buyer was successful even though competing against 3 other offers. The listing agent told us our offer was chosen because the offer itself was so clean and free of anti-seller contract provisions.

35300 Woodward Unit 506, Birmingham

Patience saves 20% off list

Professional One represented the buyer of this condo, which was significantly overpriced. Patience and aggressive negotiating resulted in our buyer getting this downtown penthouse unit for 20% less than the original asking price.

26124 La Muera, Farmington Hills

Buyer wins vs 2 other offers

Professional One represented the buyer of this home. Our client overcame two competing offers and a (bogus) appraisal failure. We persevered, helping our client to obtain new financing quickly to salvage the deal and allow them to move in on schedule as planned.

47747 River Woods Drive, Canton

3 offers yields full price

Professional One listed this sharp home located in south Canton. Perfect preparation and pricing resulted in multiple offers, and a full price sale within the first week the home was on the market. Learn more >

35300 Woodward Unit 305, Birmingham

Turnkey at incredible price

Professional One represented the buyer of this condo, which was sold via FSBO. Went from first setting foot in the unit to a fully executed contract in 30 minutes. Sale also included over $10K of furnishings, making this one of the best deals we’ve seen in years.

How We Can Help You

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Sell faster & for more

Job one for us is selling homes as quickly as possible for as much money as the market will allow. It’s what we do. We’ll show you every step of our process. Learn more >

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Find your next home

Feel free to use our direct access to our MLS, which is more timely and accurate than Zillow Trulia, Realtor.com and the other options available. Begin your search >

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Sell your home

Selling a home can be overwhelming in many different ways. Let us show you how to simplify and optimize the process, and what you absolutely must do to prepare for sale. Learn more >

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Buy a home

Let our significant experience and area-leading market knowledge help you laser-focus your home search and get the perfect house at a great price. Learn more >

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Value your home

Zillow can be off by as much as 40% when estimating your home’s value. You are just a click away from getting a 100% free, quick estimated valuation of your home. Get your free valuation >

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Locate a great agent

Buying or selling a home is serious business…you MUST find a great agent who will represent your interests ethically and professionally. Let us help. Get your free download >

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Optimize your ROI

We’ve spent decades learning about what sellers can do to get every last dollar when they sell. In fact, we studied this issue so much we wrote an eBook on this very topic. Get your free download >

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Learn the market

We LOVE living and working in our market, from Plymouth to Northville to Canton to Novi to Ann Arbor and well beyond. Click on the “COMMUNITIES” menu item above to begin learning! Learn more >

Help yourself to FREE, VALUABLE resources here on our site. Even better? We do NOT require you to opt-in or to provide ANY contact information! We only want to help, and we ask nothing in return from you! Just click on the “RESOURCES” menu tab at the top of the page, and get that information with zero obligation on your part…

A Few of Our Testimonials

The New York Times
Nobel-nominated author
Past client recommendation
Leading trends analyst
Past client recommendation
Leading consultant

Other Resources

Our YouTube channel
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Our Facebook page
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Our Instagram account
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Our Twitter account
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Our WordPress blog
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Get top dollar when you sell
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Featured Video

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We’d Love to Help You Star in Our Next Real Estate Success Story!

Professional One Real Estate is widely recognized as being among the leaders in the American real estate industry, particularly in terms of increasing professionalism and in the use of technology to enhance real-world results. Its leaders, efforts and creative works have been referenced and quoted in the media many times, including:

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