Why Professional One?
You Have Plenty of Firms From Which to Choose. Why Us?
Results
100+ cumulative years of direct residential selling experience, over $500M in closed deals, and a consistent track record of success. Our results speak for themselves. Learn more >
Priorities
We take our fiduciary duties seriously: no dual agency, ever. Your needs always come first—no pressure, no sales tactics—just genuine expert guidance from start to finish. Learn more >
Professionalism
We don’t outsource client service to teams. You’ll work directly with your P1 agent throughout the process. Why? Because personalized, one-on-one service creates superior outcomes. Learn more >
What Makes Us Unique
We Take Pride in Not Being Like Other Real Estate Companies…
Marketing Mastery
From cutting-edge social strategy to world-class media, we dominate online visibility. Our founder is NY Times-endorsed, and we’ve built a massive presence across major platforms. Learn more >
Tech & Responsiveness
Our founder has literally written books on the use of tech in real estate. He’s the co-founder of two tech training companies that work with some of the biggest brands in the industry. Learn more >
Known & Respected
From being named one of the 50 Most Influential in Real Estate to earning endorsements from global leaders, our credibility isn’t claimed—it’s earned, proven, and celebrated. Learn more >
Recent Real Estate Success Stories
Our Primary Mission: Optimizing Results for Each and Every Client
20248 Woodhill, Northville
- 20K video views with a 67% view rate (“Excellent” per Chat GPT is 35%)
- 97% of total video views for the entire competitive niche (9 properties)
- 57% of total digital engagements for the entire competitive niche (9 properties)
- 7 over-list-price offers within first 48 hours
- Priced at $750K and sold for $875K, $125K and 17% over list
18410 Fermanagh Ct, Northville
- 29K video views with a 68% view rate (“Excellent” per Chat GPT is 35%)
- 99% of total video views for the entire competitive niche (11 properties)
- 63% of total digital engagements for the entire competitive niche (11 properties)
- 10 over-list-price offers within first 72 hours; lowest was $50K over list
- Priced at $700K and sold for $776K, $76K and 11% over list
25535 Shoreline, Novi
- 30K video views with a 73% view rate (“Excellent” per Chat GPT is 35%)
- 94% of total video views for the entire competitive niche (9 properties)
- 52% of total digital engagements for the entire competitive niche (9 properties)
- Produced all-time high sales price for sub of $2.7M, which was 20% higher than the prior all-time high, and 41% higher than the high sales price within the prior 12 months
Digital Dominance That Crushes the Competition
We Don’t Just Compete Online—We Nearly 10x the Competition
Average of 5 Recent P1 Listings
24,784
TOTAL ENGAGEMENTS
Professional One
2,602
Competitor Averages
- Online engagement is the #1 determinant of success in selling real estate.
- Our listings consistently generate an average of 9.52x more online engagement than competing homes.
- Our listings routinely create more online engagements than all other listings in the competitive niche combined.
- We leverage Zillow, YouTube, Google, Facebook, and other platforms simultaneously.
We created 32,267 online engagements for our most recent listing; the average within the competitive niche? 1,919.
Killer YouTube Videos That Create Massive Exposure
625,000 Video Views in the Last 12 Months – and Counting
- “Exceptional” Google Ad view rate for a real estate video is 35%.
- Our all-time average Google Ad view rate for real estate videos is 41%, and in the last six months, that average was 63%.
- For our last 5 listing videos, our average view rate is 67%—with an average of 21,700 views each—outperforming the competitive niche average (438 views) by a factor of 49.5×.
Our custom videos create massive online engagement. On average, 49.5X more than our niche-specific competition.
What People Are Saying About Professional One
Endorsements from Industry Leaders
The New York Times
Nobel-Nominated Author
Leading Trends Analyst
Praise from Our Clients
“We tell everyone about you, how amazing you are. We cannot express enough how we appreciate everything you did for us. We just loved watching you do what you do. You are truly an expert, as evidenced by the record price at which you sold our home.” ~ Tom & Jami R., Northville
“I’ve been represented by Michael in multiple transactions. I can honestly say that I have never met a professional so singularly focused on just doing the right thing for his clients, irrespective of how it affects him. I give him my highest possible recommendation.” ~ Jim B., Novi
“We continue to marvel at how thorough, how professional and how quick to respond you (Michael) are. We’ve bought and sold a lot of homes, and we’ve never worked with anyone even remotely like you. You’ve crushed every negative real estate agent stereotype we ever had.” ~ John & JoAnne R., Northville
“Michael expertly guided me through a multiple offer situation with the grace and expertise that only an agent of his length and expertise could. From start to finish the experience was seamless. You cannot find a better agent.” ~ Irene T., Plymouth
“I am so impressed with your informative and detailed information! We have had several real estate agents in the past, but honestly you by far have been the best. Thank you Michael for selling our home so quickly and at such a high price!” ~ Susan B., Northville
“I just wanted to let you (Michael) know that I am still marveling at what you pulled off yesterday!!! It is truly amazing and we are forever in your debt. Your effort, insight and knowledge of all facets of the process were beyond exemplary.” ~ Dave S., Northville
“From start to finish, the work Michael did was flawless. Everything happened so much better, quicker, faster and easier than I expected. I’ve bought and sold many homes, but I have never had an experience as stress-free as this one. Ever.” ~ Charles S., Novi
“Your advice was always so welcome and the way you handle your business is impeccable. You were always two steps ahead of us! Having you (Michael) as our broker made all the difference – we trust you implicitly.” ~ Anthony & Erin J., Farmington Hills
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Professional One Real Estate is widely recognized as being among the leaders in the American real estate industry, particularly in terms of increasing professionalism and in the use of technology to enhance real-world results. Its leaders, efforts, and creative works have been referenced and quoted in the media many times, including:
