Your Trusted Plymouth MI Real Estate Broker Serving Northville, Novi & Surrounding Markets
Why Professional One?
You have plenty of firms to choose from. Here’s why clients select–and stay–with us.
Focus on Fiduciary
We take our fiduciary duties very seriously and place your interests first, always. We deliver clear, seasoned counsel, and negotiate relentlessly on your behalf.
Massive Practical Experience
With a cumulative 90+ years and $.5B+ in closed sales, we know real estate and this market like few other practitioners. We bring that experience to bear in all we do.
Recognized Technical Expertise
We’ve written books, trained global brands, and spoken nationally on real-estate tech. We leverage that knowledge to create real competitive advantage for our clients.
Consistent Client Service
We don’t pass you from “team member” to “team member.” You work with the same people from first meeting to closing—ensuring continuity and consistency.
No Dual Agency
We’re the only brokerage we’re aware of that will not do dual agency. We cannot and will not take any position that could potentially jeopardize our singular commitment to you..
Legit Financial Expertise
Our founder is a CPA who worked for the #1 accounting firm in the world for a decade. Accordingly, he brings that legit financial expertise to bear in everything we do.
Industry-Leading Analytics
Our founder is also an analytics expert. As real estate has become a metrics-and-numbers game, his data-driven insights create real competitive advantage.
Best in Class Communications
We provide timely, articulate, and proactive updates. We explain and document everything in writing, and pride ourselves on the degree to which we educate our clients.
Hyper Responsive
We are super fast when it comes to responsiveness. We’re essentially available every moment we’re not sleeping, and we almost never take vacations.
Custom Listing Videos
We script and edit high-quality, custom videos that radically outperform the competition. When selling, this provides a massive competitive advantage.
Google Ads Mastery
We’ve perfected the art of local advertising. We have view rates that are virtually unheard of for real estate, creating significant incremental exposure for listings.
Digital Dominance
Our system consistently creates outsized engagement—resulting in more showings, stronger offers and faster sales. See the proof in Digital Dominance.
Meet Our Team: Phyllis Lemon, Andrea Clarke & Michael McClure, CPA
Real Estate Success Stories
Our Primary Mission: Optimizing Results for Each and Every Client
20248 Woodhill, Northville
- 20K video views with a 67% view rate (“Excellent” per Chat GPT is 35%)
- 97% of total video views for the entire competitive niche (9 properties)
- 57% of total digital engagements for the entire competitive niche (9 properties)
- 7 over-list-price offers within first 48 hours
- Priced at $750K and sold for $875K, $125K and 17% over list
18410 Fermanagh Ct, Northville
- 29K video views with a 68% view rate (“Excellent” per Chat GPT is 35%)
- 99% of total video views for the entire competitive niche (11 properties)
- 63% of total digital engagements for the entire competitive niche (11 properties)
- 10 over-list-price offers within first 72 hours; lowest was $50K over list
- Priced at $700K and sold for $776K, $76K and 11% over list
25535 Shoreline, Novi
- 30K video views with a 73% view rate (“Excellent” per Chat GPT is 35%)
- 94% of total video views for the entire competitive niche (9 properties)
- 52% of total digital engagements for the entire competitive niche (9 properties)
- Produced all-time high sales price for sub of $2.7M, which was 20% higher than the prior all-time high, and 41% higher than the high sales price within the prior 12 months
Creating Real Estate Success Stories? It’s what we do.
See More Success Stories >>X-Factors: Unique Competitive Advantages
Digital Dominance That Crushes the Competition
We Don’t Just Compete Online—We Nearly 10x the Competition
Average of 5 Recent P1 Listings
24,784
TOTAL ENGAGEMENTS
Professional One
2,602
Competitor Averages
- Online engagement is the #1 determinant of success in selling real estate.
- Our listings generate an average of 9.52x more engagement than competitors.
- Often, our engagement exceeds all others in the competitive set combined.
- We use Zillow, YouTube, Google, Facebook, and more simultaneously.
Killer YouTube Videos That Create Massive Exposure
650,000 Video Views in the Last 12 Months – and Counting
- “Exceptional” Google Ad view rate is 35%.
- Our all-time Google Ad view rate average is 41%. Last 6 months? 63%.
- Our last 5 listing videos averaged 67% view rate and 21,700 views—49.5× the competitive average (438 views).
Why Our Website is Different
Most real estate sites look the same. Ours doesn’t — and that’s intentional.
No Home Search
You already use Zillow — it’s a better search experience than clunky IDX feeds. We respect your time instead of pretending otherwise.
No Lead Capture Tricks
No pop-ups. No spam. Contact forms exist so you can reach us when you want — not for padding a database. We will never contact you on an unsolicited basis.
No Fluff
Everything here serves one purpose: to provide valuable, educational information to help you buy or sell a home. See filler? Just tell us, and we’ll remove it.
Absolute Candor
We tell you the truth — always, even when it stings. If you want sugar-coating, we’re not your team. If you want clarity, you’ve come to the right place.
Work With Us
Ready to dominate the market when you sell? Let us put our proven strategy to work for you.
Work With Us >>What People Are Saying About Professional One
Endorsements from Industry Leaders
The New York Times
Nobel-Nominated Author
Leading Analyst & Author
What People Are Saying About Professional One
Endorsements from Industry Leaders
The New York Times
Nobel-Nominated Author
Leading Trends Analyst
Praise From Our Clients
With over 90 years of cumulative experience, and over $.5 billion in collective company sales, we know a thing or two about the game of residential real estate. Over the course of all those years and all those sales, thousands have trusted us to help them with what is–for most–the most significant financial transaction of their lives. Here are what some of our valued and beloved clients have had to say about us (see many more kudos from our clients here):
“We tell everyone about you, how amazing you are. We cannot express enough how we appreciate everything you did for us. We just loved watching you do what you do. You are truly an expert, as evidenced by the record price at which you sold our home.” ~ Tom & Jami R., Northville
“I’ve been represented by Michael in multiple transactions. I can honestly say that I have never met a professional so singularly focused on just doing the right thing for his clients, irrespective of how it affects him. I give him my highest possible recommendation, period.” ~ James B., Novi
“We continue to marvel at how thorough, professional and quick to respond you are. We’ve bought and sold a lot of homes, but we’ve never worked with anyone even remotely like you. You’ve crushed every negative real estate agent stereotype we ever had.” ~ John & JoAnne R., Northville
“Michael expertly guided me through a multiple offer situation with the expertise that only an agent of his vast experience and integrity could. From start to finish the experience was seamless. He is completely honest and trustworthy. You cannot find a better agent.” ~ Irene T., Plymouth
“I am so impressed with your informative and detailed information! We have had several real estate agents in the past, but honestly you by far have been the best. Thank you Michael for selling our home so quickly and at such a high price!” ~ Susan B., Northville
“From start to finish, the work Michael did was flawless. Everything happened so much better, quicker, faster and easier than I expected. I’ve bought and sold many homes, but I have never had an experience as stress-free as this one. Ever.” ~ Charles S., Novi
“I just wanted to let you (Michael) know that I am still marveling at what you pulled off yesterday!!! It is truly amazing and we are forever in your debt. Your effort, insight and knowledge of all facets of the process were beyond exemplary.” ~ Dave S., Northville
“Your advice was always so welcome and the way you handle your business is impeccable. You were always two steps ahead of us! Having you (Michael) as our broker made all the difference – we trust you implicitly.” ~ Anthony & Erin J., Farmington Hills
Professional One Real Estate is widely recognized as being among the leaders in the American real estate industry, particularly in terms of increasing professionalism and in the use of technology to enhance real-world results. Its leaders, efforts, and creative works have been referenced and quoted in the media many times, including:
Why Professional One?
You Have Plenty of Firms From Which to Choose. Why Us?
Exemplary, world-class service. Your complete and total satisfaction. Those are the absolute, unwavering, every-time-with-every-client goals. Real estate just happens to be the context.
Focus on Fiduciary
- We don’t view ourselves as salespeople, but rather as counselors, advisors and fiduciaries
- As such, your needs and priorities far exceed our own – you matter more
- Our focus is on your complete and total satisfaction, not on our selfish income
- We don’t do dual agency, or anything else that would dilute our commitment to you
Industry-Leading Analytics
- More and more, real estate is becoming an analytics, metrics and numbers game
- Our founder is a CPA who worked for the #1 accounting firm in the world for 10 years
- He’s co-authored books on the use of tech and social media in real estate
- We’ve leveraged his technical and analytics expertise to create the results you see below
Best-in-Class Communications
- We explain everything; we anticipate and provide answers before you ask the questions
- We put everything in writing, as we know how hard it is to remember everything
- Click here for actual examples of emails we’ve sent to our clients
- We pride ourselves on our super-fast response; if we don’t respond ASAP, there’s a reason
Consistent Client Service
- Real estate is infamous for its lack of consistency of client service experience
- We had to “get big” before we understood how much of a challenge this really is
- We then “got small” to allow us to deliver an excellent service experience every time
- You work with the same team every time, so the experience is 100% consistent
Other Reasons
- We absolutely dominate our competition in terms of online promotion (see below and here)
- This stems largely from our commitment to creating custom listing videos (see below and here)
- We are also experts at leveraging Google Ads to locally-target our videos (see below and here)
- Check out our Accomplishments page for even more reasons
Why Professional One?
You have plenty of firms to choose from. Here’s why clients select–and stay–with us.
Focus on Fiduciary
We place your interests first—always. We reject dual agency to avoid any conflicts of interest, deliver clear, seasoned counsel, and negotiate relentlessly on your behalf.
Massive Practical Experience
With a cumulative 90+ years and $.5B+ in closed sales, we know real estate and this market like few other practitioners. We bring that experience to bear in all we do.
Recognized Technical Expertise
We’ve written books, trained global brands, and spoken nationally on real-estate tech. We leverage that knowledge to create real competitive advantage for our clients.
Consistent Client Service
We don’t pass you from “team member” to “team member.” You work with the same people from first meeting to closing—ensuring continuity and consistency.
Industry-Leading Analytics
Our founder is a CPA with legit financial expertise. As real estate has become a metrics-and-numbers game, his data-driven insights create real competitive advantage.
Best in Class Communications
We provide timely, articulate, and proactive updates. We explain and document everything in writing, and pride ourselves on our super-fast responsiveness.