Professional One Real Estate listed the property at 17711 Parkshore, Northville, Michigan in the spectacular Stonewater subdivision. The home sold in 19 days for $1,385,000, establishing a new sales-price-per-square foot for the sub of $291 per square foot (see chart below for details).

Professional One Real Estate agent Phyllis Lemon was the listing agent, and broker/owner Michael McClure was the co-lister.

“It’s always a challenge to go above and beyond previously established pricing records for a given area, particularly in the high-end, luxury market,” noted Lemon. “Buyers are always leery in such situations, because they know markets can turn quickly. As the old saying goes, ‘Never buy the most expensive home in a sub.’ Psychologically, there is a real hurdle there, so, when preparing a home for sale in those situations, you really have to go above and beyond and leave no stone unturned. We did everything we could think of to market this home:

• Drone videography
• Professional photography
• Facebook advertising
• EDDM mailings
• Posting in the Facebook group we created that now includes over 22,000 real estate professionals
• Syndicating to Zillow, Realtor.com, Trulia, etc.”

“We were happy to get the price we received, and our seller was thrilled,” added McClure. “Whether you’re selling in  Plymouth, Northville, Novi, Canton, Ann Arbor, Birmingham, West Bloomfield or any other community in Metro Detroit, you simply must price it properly. There’s a fine line between pricing aggressively and pricing correctly. When you get the price wrong, you can really harm yourself as a seller.”

“When we work with our selling clients, we always share our Ultimate Guide to Getting Top Dollar When You Sell Your Home Guide with them, specifically so they understand exactly what they need to do to maximize their sales price,” McClure continued. “In this case, we had a client who did basically everything you could ever ask of a seller if the goal was to get top dollar. And that’s exactly what happened. We are super happy for this client, and honored to have been a part of this very successful selling experience. What people don’t always recognize or fully understand is how much of the process they can control, simply pricing their home properly and then doing everything they reasonably can in terms of getting their home ready to sell. When you do those things, more often than not, good things happen. And that was certainly the case here.”