If you’ve read very much within this blog, you’ll know that I’m a huge Seth Godin fan. If I could only follow or read one “Social Media/business guru/author” or whatever the heck Godin is, he is that guy. A lot of what we’re doing right now at Professional One is STRAIGHT OUT OF Godin’s playbook…
About a month ago, I received a small package in the mail. It was sent from BMW of North America. I had no idea what they would be sending me, or why, but I hurriedly opened the package. And it contained a pen. Quality, Reinforced A REALLY nice pen. Like, Mont Blanc nice. The one…
I have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose Here’s…
(AKA, the cost of having the highest barrier to entry in the entire real estate industry.) I have purposely avoided writing this post for the better part of a year. But the issue just keeps coming up, and, after having this exchange for the fifth or sixth time with various colleagues on Twitter, I felt…
I’ve found that there are a handful of books, videos and websites that I am constantly quoting, referencing, re-reading or thinking about. These are the concepts, ideas and people that have shaped and molded me the most. I thought I’d put them together in one place just for the sake of convenience. I hope you…
I’ve been bothered by something for a very long time. Basically, since that day I entered the real estate industry back in 1991. I’m going to call this problem the “ethics of open houses.” What She Said! I wrote an entire blog post on this topic last night. And while surfing the Internet this morning looking for…
I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry…
At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One Real Estate was selected as one of these “next gen” brokerages: a brokerage…
While most of real estate focuses on traditional metrics…at Professional One Real Estate, we focus on BETTER metrics. At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about…
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Over the course of the 20 years I’ve been in real estate, and in particular in the years I’ve spent in Social Media, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like fingernails on a chalkboard to me….