Professional One Real Estate listed the Northville condo at 826 Wolverine Lake Drive in Wolverine Lake, Michigan. In less than a month, the seller received multiple offers on the property, the end result of which was a new record price for the immediate area.

Professional One Real Estate’s Phyllis Lemon and Michael McClure were the listing agents on the sale.

“Selling lakefront properties can be tricky, as there are often large gaps in home values in these scenarios,” noted McClure. “It’s very common in Michigan to have $500,000 homes next to $200,000 homes next to $350,000 homes in lakefront situations. We knew we’d have to be patient, stick to our convictions and use every marketing option we had at our disposal. As such, we used drone videography and a lot of Facebook advertising in an attempt to reach people we might not otherwise reach. The end result was outstanding, as we received multiple offers, and a final sales price that set a new standard for that specific area.”