Sell Your Home Faster & For More in Plymouth, Northville & Novi
Professional One’s proven home-selling strategy combines pricing science, premium media, targeted ads, and expert negotiation to deliver faster sales and higher prices in Plymouth, Northville, Novi & surrounding areas. With $.5B in sales and 90+ years of experience, we turn online engagement into stronger offers.
The Difference Between Selling… and Optimal Home Selling
Average homes sell. Optimally marketed homes sell faster and for more. Here are the pillars of Professional One’s proven home-selling strategy in Plymouth, Northville, Novi & surrounding areas. These are the things we do that allow us to continue to create Real Estate Success Stories for our valued clients.
Absolute Candor
We tell you the truth, always. Even when it hurts. Straight talk leads to better decisions and better outcomes.
Focus on Fiduciary
As your fiduciary, we always place your priorities first. We don’t do dual agency; our focus is 100% on YOUR INTERESTS.
Massive Experience
With a cumulative 90+ years and $.5B+ in closed sales, we know real estate and this market like few other practitioners.
Technological Expertise
We have written books, trained national brands, and speak on real-estate tech. We know what works and why.
Pre-Sale Preparation
We critically review your home and help you prioritize high-impact, low-cost improvements to make it shine.
Proper Pricing
To get extraordinary results like these, proper pricing is absolutely crucial. We’ll show you exactly how to do it.
Pro HDR Photos & Video
We only use the highest-quality photos and video. That costs more, but it is well worth it. See examples.
Custom, Handmade Listing Videos
We script and edit high-quality, custom videos that radically outperform the competition. See examples.
Google Advertising Mastery
We’ve perfected the art of local advertising. We have view rates that are virtually unheard of for real estate.
Hyperlocal Delivery
We laser-target our Google ads so that almost all video views happen within a 10-20 mile radius of your home.
Digital Dominance
Because of the prior four points, we engineer engagement at scale, at a rate nearly 10X our competition.
Best-in-Class Pro Brochure
We design professionally printed high-quality brochures to further the interest of potential buyers at showings.
Neighborhood Blitz
We mail high-quality, hyper-local print media to spark neighborhood word-of-mouth and referral showings.
Content Syndication
Your listing appears on hundreds of sites worldwide, including Zillow, Trulia, and Realtor.com.
Coming Soon Momentum
We leverage “Coming Soon” marketing to create pent-up demand, which often produces quick, above-market sales.
Proof: Our Listings Consistently Outperform
More engagement -> more showings -> stronger offers. Our recent listings dramatically outperformed the competitive set.
Real-World Snapshots
Here are a few examples of how our approach produces results that consistently outpace the competition. In each of these recent listing scenarios, we were able to create AT LEAST 8.7 times more online engagements than our average competitor within that specific context was able to generate. Given how crucial maximizing online engagements is in terms of selling quickly and at high prices, this is a significant competitive advantage.
| Property | P1 Engagements | % of Total Views in Niche | Avg Competitor Engagements | Times Greater |
|---|---|---|---|---|
| Shoreline, Novi | 38,169 | 52.08% | 4,391 | 8.7x |
| Fermanagh, Northville | 32,557 | 62.71% | 1,919 | 16.8x |
| Woodhill, Northville | 22,113 | 56.77% | 2,105 | 10.5x |
Home Selling Reviews
Hear from sellers in Plymouth, Northville, Novi, and other local areas who trusted Professional One’s proven home selling process to sell fast and at an optimal price.
“I am so impressed with your informative and detailed information! We have had several real estate agents in the past, but honestly you (Michael McClure) by far have been the best. Thank you for selling our home so quickly and at such a high price ($76K over list)!“
Susan B., Northville
“Michael (McClure) suggested a pricing strategy that seemed somewhat risky. After receiving 13 offers in one day and selling my condo for the highest price every paid in my complex, and after netting $25K more than our list price, I’d say he’s a genius. From start to finish, every detail was handled perfectly.”
Jim B., northville
“I just wanted to let you (Michael McClure) know that I am still marveling at what you pulled off yesterday (negotiating a sale $125K over list)!!! It is truly amazing and we are forever in your debt. Your effort, insight and knowledge of all facets of the process were beyond exemplary.”
Dave S., Northville
“I’m still stunned and in disbelief at what Andrea Clarke did for me. As an elderly person, I couldn’t do what needed to be done to prepare my home for sale. So, Andrea did it for me, to the tune of 150 hours of hard labor. And then she sold it for $45K over list, with 35 offers in the first two days. Thank you, Andrea!
Nancy A., Southfield
“We tell everyone about you (Michael McClure), how amazing you are. We cannot express enough how we appreciate everything you did for us. We just loved watching you do what you do. You are truly an expert, as evidenced by the record price at which you sold our home. And somehow you did that before it even officially hit the MLS!”
Tom & Jami R., Northville
“Thank you, Andrea (Clarke) and Michael (McClure) for your excellent advice, hard work, attention to detail, and for making this experience so easy for us! Selling our home was a breeze because of you. We would highly recommend you to anyone. We are forever grateful!”
Michelle & Bob B., south lyon
We’d Love to Hear from You
Ready to sell in Plymouth, Northville, Novi, or surrounding areas?
Connect with Professional One for a proven, stress-free home selling process.
If forms aren’t your thing, you can email us or call us at 248-789-4200.