How Professional One Real Estate Protects Your Information
Who we are
Professional One Real Estate (“Professional One,” “we,” “us,” or “our”) operates ProfessionalOne.com and related pages. We provide residential real estate services in Michigan and surrounding areas.
Information we collect
We collect information in three ways: (1) directly from you, (2) automatically through the site, and (3) from third parties you authorize.
- Information you provide: name, email, phone, property preferences, budget, neighborhood interests, and any messages submitted through forms (e.g., Connect).
- Transactional/engagement data: inquiries about listings, showings requested, marketing opt‑ins, and content you download.
- Automatic data: device/browser type, IP address, pages visited, time on page, referring/exit pages, and approximate location—collected via cookies and similar technologies.
- Third‑party sources (if applicable): advertising platforms, analytics providers, and social networks per your settings.
How we use your information
- To respond to your requests (valuations, showings, buying/selling guidance).
- To operate, maintain, and improve our website and services.
- To personalize content and recommendations by market (e.g., Plymouth, Northville, Novi, Canton).
- To send service messages and marketing communications (you can opt out anytime).
- To analyze site performance and the effectiveness of our marketing.
- To comply with legal obligations and enforce our terms.
- Automated processes: We may use automated systems (including AI‑assisted tools) to help tailor content or advertising; these systems do not make decisions that produce legal or similarly significant effects about you.
When we share information
We do not sell your personal information. We may share limited information with:
- Service providers who help us operate the site (hosting, analytics, email delivery, form processing).
- Professional partners (e.g., photographers, stagers, inspectors, lenders, title companies) solely to fulfill your requests.
- Legal/Compliance when required by law, regulation, or to protect our rights or users’ safety.
- Business transfers in the event of a reorganization or similar corporate event.
Cookies & analytics
We use cookies and similar technologies to operate the site, remember preferences, and analyze engagement (e.g., Google Analytics 4). You can control cookies via your browser settings; some features may not function properly if certain cookies are disabled.
- Analytics: Aggregated analytics help us understand page performance, traffic sources, and content effectiveness.
- Do Not Track: Because there is no industry standard, our site does not respond to DNT signals.
Advertising & remarketing
We may use third‑party advertising services (including Google Ads and YouTube) to display ads based on your past interactions with our site. These services may use cookies or similar identifiers to serve ads across the web. You can manage ad preferences at Google Ads Settings or opt out via the Network Advertising Initiative.
Data retention
We keep your information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.
Your choices & rights
- Access/Update: You may request access to or correction of your information.
- Marketing opt‑out: You can unsubscribe from marketing emails at any time. Service emails may still be sent.
- Exercising rights: Email us at MMcClure@ProfessionalOne.com or use the Connect page. We may take reasonable steps to verify your request.
State‑specific privacy rights
Residents of certain U.S. states (including California, Colorado, Connecticut, Virginia, and others) may have additional privacy rights, such as the right to:
- Know what categories of personal information we collect and how we use it.
- Access and obtain a copy of your personal information.
- Request deletion of your personal information.
- Opt out of certain uses or disclosures, such as targeted advertising.
You may exercise these rights by emailing MMcClure@ProfessionalOne.com. We will verify and respond as required by applicable law.
International visitors (GDPR/UK GDPR)
If you are located in the European Economic Area or United Kingdom, you may have additional rights under the GDPR/UK GDPR (such as access, correction, deletion, and restriction). To exercise these rights, contact us at MMcClure@ProfessionalOne.com. Our site is operated in the United States; by using it, you understand your data may be processed in the U.S.
Security
We use commercially reasonable safeguards to protect personal information. No method of transmission or storage is 100% secure; please use care when sharing sensitive details online.
Children’s privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. We will post the new effective date above when changes are made.
How to contact us
Professional One Real Estate
466 Arthur, Plymouth, MI 48170
Email: MMcClure@ProfessionalOne.com
Web: ProfessionalOne.com
Questions about your data?
We’re happy to help. Reach out and we’ll respond promptly.
Contact Professional One