We Don’t Just Compete Online—
We Nearly 10x the Competition

Professional One listings consistently outperform every direct competitor in their competitive niches when it comes to online exposure, video view rates, and digital engagement. Given how important it is to win the game of online engagement, this is a crucial competitive advantage no other brand in this market can deliver consistently. We can, and we do.

Why Online Engagement Determines Sales Outcomes

We’ve spent the past 12+ years studying what actually drives results in real estate — we even co-authored a book on it. The answer is simple and fairly obvious at this point, given the way the world has changed in recent times:
The #1 determinant of real estate sales success is maximizing online engagement.

What is Online Engagement?

It’s any online metric that represents an action taken by a potential buyer.

More engagement = more interest = more showings = more offers = faster sales at higher prices.

Key Engagement Metrics:

• YouTube views & likes
• Zillow views & saves
• Google Ads clicks & view rates
• Facebook shares & reactions

What makes these metrics so important is that any action taken by a potential buyer online is an indication of interest, and interest is the most obvious precursor to an actual sale. From a pure logic perspective, the greater the number of “interest indications,” the greater the likelihood of a near-term sale. Ergo, the more online engagements created, the more likely a listing will generate multiple offers, a fast sale, and the highest price the market can produce.

Proof: Our Listings Crush the Competition

Here’s a direct comparison of our listings versus all other listings in their competitive niches. The results speak for themselves. On average, our listings generated 9.52x more online engagements than the average listing within the respective competitive niche. That is true dominance.

How We Consistently Dominate in Terms of Creating Online Engagement

As already noted, we’ve spent a lot of time analyzing and studying this critical issue. We’ve also invested significant money testing ideas, theories, and concepts through trial and error.

While our client results have always been strong, it wasn’t until the past year or so that we truly cracked the code. We discovered the right mix of strategies and techniques to produce exceptional — and consistent — online engagement for our listings.

While some of the most crucial elements of our strategy are proprietary, here are several highlights:

	Ultra Professional HDR Photography and Videography: Everything starts here. In today’s world, most buying decisions begin online, which makes it absolutely essential to present homes with the highest-quality visuals — and we do that, every time.
	Custom, Handmade Listing Videos: Each listing receives a unique, artisanal video, expertly produced to maximize emotional connection and viewer retention. These videos consistently generate massive viewership.
	Expert Google Ads Execution: Our last five listings averaged a 67% view rate and outperformed competitors by 49.5×.
	Precision Audience Targeting: Our ads reach the right people within a 20-mile radius of the listing — combining precision with scale.
	Best-in-Class, Luxury Brochures: Stunning brochures create powerful first impressions. View an example.
	“Coming Soon” Marketing Mastery: Our pre-listing promotion strategy creates urgency and buzz, often generating showings within 48 hours.

Actual Examples of Our HDR Professional Photography

Here are actual examples of the professional photos used to promote our listings.

Actual Examples of Our Promotional Videos

These are real listing videos we created — all of which helped generate extraordinary online engagement.