(AKA, the cost of having the highest barrier to entry in the entire real estate industry.) I have purposely avoided writing this post for the better part of a year. But the issue just keeps coming up, and, after having this exchange for the fifth or sixth time with various colleagues on Twitter, I felt…
I’ve been bothered by something for a very long time. Basically, since that day I entered the real estate industry back in 1991. I’m going to call this problem the “ethics of open houses.” What She Said! I wrote an entire blog post on this topic last night. And while surfing the Internet this morning looking for…
I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry…
At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One Real Estate was selected as one of these “next gen” brokerages: a brokerage…
While most of real estate focuses on traditional metrics…at Professional One Real Estate, we focus on BETTER metrics. At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about…
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Over the course of the 20 years I’ve been in real estate, and in particular in the years I’ve spent in Social Media, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like fingernails on a chalkboard to me….
I read something on Twitter recently that made my jaw hit the floor. It was written by leading real estate author, visionary, observer and commentator Stefan Swanepoel, and it said this: Only 27% of Realtors surveyed by 56 local Realtors Assocn listed RE as their primary source of income…illustrates problem we have. Wow. Unbelievable. I…
Whenever I interview a real estate professional currently working with one of our competitors, the first question I almost always ask is this: “What are the mission statement and core values of your current company?” Well over 90% of the time, I get laughter. Out loud. They actually, literally, laugh out loud. L.O.L. *sigh* I…
As I noted in my last blog post, the public has a low opinion of Realtors. I believe that there are many reasons for this. It’s. Just. Too. EASY. But I believe that there is one OVERWHELMING reason, and here it is: it’s just too easy to get a real estate license.* For me, this…
I’ve been involved in real estate for a long time. In a little more than a year, I’ll have been in this industry for nearly two decades. Before getting into real estate, I practiced as a CPA from 1983 until 1991. Because it was the first *real job* I ever had, I assumed all jobs…