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Professional One Named in Trends Report
Bymichaelmcclure February 1, 2016January 24, 2018
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Professional One Real Estate was named one of the “most creative approaches launched during the last decade” in the 2011 Swanepoel Trends Report. No matter how many times I read that, I still can’t quite believe it. Did you ever wish for something REALLY specific, and then actually have it…
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For Buyers | For Sellers | Professionalism | Service
11 Steps to Optimal Communication in Real Estate
Bymichaelmcclure February 19, 2011December 21, 2016
I believe that effective, optimal communication in real estate is crucial. In fact, it’s so important, that, in my 20 years of experience as an agent and broker, I’d say that at least 80% of the “problems” that happen in real estate transactions can all be traced back to the issue of communicating effectively. I like…
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Brand | For Buyers | For Sellers | Professionalism | Service | Trends
Missing the Next Bill Gates…
Bymichaelmcclure October 18, 2010December 21, 2016
(AKA, the cost of having the highest barrier to entry in the entire real estate industry.) I have purposely avoided writing this post for the better part of a year. But the issue just keeps coming up, and, after having this exchange for the fifth or sixth time with various colleagues on Twitter, I felt…
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For Buyers | For Sellers | Professionalism | Service
The Ethics of Open Houses
Bymichaelmcclure August 31, 2010December 21, 2016
I’ve been bothered by something for a very long time. Basically, since that day I entered the real estate industry back in 1991. I’m going to call this problem the “ethics of open houses.” What She Said! I wrote an entire blog post on this topic last night. And while surfing the Internet this morning looking for…
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Brand | For Buyers | For Sellers | Professionalism | Service
We’re NOT #1! (We focus on better metrics.)
Bymichaelmcclure May 26, 2010December 21, 2016
While most of real estate focuses on traditional metrics…at Professional One Real Estate, we focus on BETTER metrics. At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about…
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For Buyers | For Sellers | Professionalism | Service
#RTB | Absolute Candor
Bymichaelmcclure May 20, 2010December 21, 2016
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Over the course of the 20 years I’ve been in real estate, and in particular in the years I’ve spent in Social Media, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like fingernails on a chalkboard to me….
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For Buyers | For Sellers | Professionalism | Service | Trends
Part-Time Realtor: Full-Time Problem
Bymichaelmcclure February 3, 2010December 21, 2016
I read something on Twitter recently that made my jaw hit the floor. It was written by leading real estate author, visionary, observer and commentator Stefan Swanepoel, and it said this: Only 27% of Realtors surveyed by 56 local Realtors Assocn listed RE as their primary source of income…illustrates problem we have. Wow. Unbelievable. I…
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Brand | For Buyers | For Sellers | Professionalism | Service
LOL (Really? Yes. *sigh*)
Bymichaelmcclure December 26, 2009December 21, 2016
Whenever I interview a real estate professional currently working with one of our competitors, the first question I almost always ask is this: “What are the mission statement and core values of your current company?” Well over 90% of the time, I get laughter. Out loud. They actually, literally, laugh out loud. L.O.L. *sigh* I…
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Brand | For Buyers | For Sellers | Professionalism | Service
Want Professionalism? Raise the Bar!
Bymichaelmcclure December 11, 2009December 21, 2016
As I noted in my last blog post, the public has a low opinion of Realtors. I believe that there are many reasons for this. It’s. Just. Too. EASY. But I believe that there is one OVERWHELMING reason, and here it is: it’s just too easy to get a real estate license.* For me, this…
Read More Want Professionalism? Raise the Bar!