I’ve found that there are a handful of books, videos and websites that I am constantly quoting, referencing, re-reading or thinking about. These are the concepts, ideas and people that have shaped and molded me the most. I thought I’d put them together in one place just for the sake of convenience. I hope you…
I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry…
At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One Real Estate was selected as one of these “next gen” brokerages: a brokerage…
While most of real estate focuses on traditional metrics…at Professional One Real Estate, we focus on BETTER metrics. At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about…
Whenever I interview a real estate professional currently working with one of our competitors, the first question I almost always ask is this: “What are the mission statement and core values of your current company?” Well over 90% of the time, I get laughter. Out loud. They actually, literally, laugh out loud. L.O.L. *sigh* I…
As I noted in my last blog post, the public has a low opinion of Realtors. I believe that there are many reasons for this. It’s. Just. Too. EASY. But I believe that there is one OVERWHELMING reason, and here it is: it’s just too easy to get a real estate license.* For me, this…