Accomplishments
From $500M+ in closed residential sales and 90+ years of experience to national press and industry awards, these accomplishments reflect our fiduciary-first approach—and the results we deliver across Plymouth, Northville, Novi & surrounding areas.
Highlights at a Glance
Independent endorsements + client outcomes that stand out.
Recognition & Endorsements
First and foremost, our #1 accomplishment is creating Real Estate Success Stories (RESS), and we’ve done that to the tune of $500M+ in closed residential real estate sales. Beyond that, the leaders of Professional One have been heavily involved in leading the call for change and for a general raising of the bar in the real estate industry…
Endorsement from New York Times
The Director of Real Estate Product for the New York Times, Matthew Shadbolt, endorsed Professional One founder Michael McClure. See the endorsement on the “Kudos” page in the main menu above.
Why It Matters: Highest-level professional endorsement.
Most Creative Brand
Professional One was named “One of the Most Creative Brands of the Past Decade” in the Swanepoel Trends Report.
Why It Matters: Recognized for strong integration of social media and dedication to professionalism—proof that our tech expertise and standards aren’t just talk.
Beta Brokerage of the Future
Professional One was the only brand from the Midwest named to this prestigious list of companies predicted to have bright futures.
Why It Matters: National recognition for raising the bar in professionalism and technology.
Co-Authored Swanepoel Technology Report & T3 Tech Guide
Professional One founder Michael McClure co-authored two of the premier books on tech & social media in real estate, the Technology Report & the T3 Tech Guide.
Why It Matters: Demonstrates deep expertise across the full range of real estate technologies.
One of Top 50 Most Influential Online
Professional One founder Michael McClure was named one of the “50 Most Influential Online” by Inman News.
Why It Matters: Validates our strength in online engagement—critical on the selling side.
One of Top 50 Industry Influencers
Michael McClure was the only person from the entire American real estate industry named to AGBeat’s “Top 50 Influencers” list.
Why It Matters: AGBeat chose only one individual from real estate—and it was Michael.
Endorsement from Socialnomics Author
The world’s leading author on using Social Media to drive business results said: “Best in the business at using technology in real estate is @ProfessionalOne.”
Why It Matters: Lends serious credibility to our technical expertise and results-driven social strategy.
One of Top 20 Social Influencers — Twice
Named to the SP 200 list for social influence in real estate in consecutive years.
Why It Matters: Further proof of our sustained, measurable impact online.
Co-founded T3 Experts
Co-founded T3 Experts (now part of T3 Fellows), a leading tech training and mentorship company for brokers and agents.
Why It Matters: Signals deep experience in both real estate and technology.
Kingpin of Real Estate Facebook Groups
Founded one of the most prominent industry groups—Raise the Bar in Real Estate—with 22,000+ members; frequently quoted in the real estate press.
Why It Matters: Shows authentic, long-term leadership in elevating professionalism.
Twitter Following Exceeds 44,000
The @ProfessionalOne account surpassed 44,000 followers—among the top in the entire industry, including global franchises.
Why It Matters: A massive, self-built audience demonstrates credible technical and marketing expertise.
Co-founded Curaytor
Co-founded Curaytor, a technology company that powers lead generation and conversion for real estate teams.
Why It Matters: More proof of our real estate and tech chops.
Contributed to REAL
Michael wrote a chapter for the best-selling book REAL: A Path to Passion, Purpose and Profits in Real Estate.
Why It Matters: National reputation strong enough to be asked to contribute.
Most Interesting in Real Estate
Named one of the “21 Most Interesting People in Real Estate” for 2016 by Inman News.
Why It Matters: Another indicator of national impact and reputation.
Consistently Quoted in National Press
Quoted or featured by the LA Times, Smart Money Magazine, MSN Real Estate, AOL Real Estate, Detroit News, Inman News, American Genius, and the Swanepoel reports, among others.
Why It Matters: Broad recognition across highly credible media.
Multiple Technology Trainings
Conducted 40+ national-level tech webinars for Zillow, Inman News, T3 Experts, GoodLife Team, Coldwell Banker, Keller Williams and others.
Why It Matters: Trusted by the largest brands to train their agents and leaders.
Accomplishments FAQ
How do you verify these accomplishments?
We cite original sources (press links, reports) and client results; many are third-party recognitions.What does $500M+ in sales include?
Cumulative lifetime closed residential real estate transactions by our team and prior team members across Metro Detroit suburbs.We’d Love to Hear from You
Whether you’re thinking about buying, selling, or just have a real estate question, we’re here to help — no pressure, no obligations.
If forms aren’t your thing, you can email us or call us at 248-789-4200.