Why Video Has Become the Most Important Competition in Real Estate
In today’s real estate market, your home’s first showing is online — and the content that grabs buyers’ attention faster than anything else is video. Buyers want to feel something. They want movement, emotion, and connection…things only video can provide. And if your home’s video doesn’t deliver — or, worse yet, the video is low-end or AI-created, or your home doesn’t even have a video — the scroll continues, and the opportunity is lost. Forever…
That’s why video performance matters. The more people who watch your video — and watch it for longer — the more likely they are to schedule a showing or submit an offer. Our listings generate exceptional video engagement, which leads directly to faster sales and higher prices. And isn’t that exactly what every seller wants?
We’ll show you two layers of proof:
- First, how our video performance crushes national industry benchmarks.
- Second, how our videos dominate the competition locally.
Our Video Listings vs. Industry Benchmarks
We don’t just say we produce high-performing listing videos — we prove it with data. Here’s how our actual video metrics compare to widely accepted industry benchmarks:
| Metric | Our Average | Industry Average | How Much Better? |
|---|---|---|---|
| View Rate (Google Ads) | 67% | 20% | 3.35× higher |
| Average Percentage Viewed | 72% | 45% | 1.6× higher |
| Average View Duration | 1:57 | 0:20 | 5.85× longer |
Our videos hold buyer attention far longer and far more effectively than the typical agent’s videos. This kind of engagement translates directly into interest, showings, and stronger offers.
Proof in Action: Recent Listing Videos that Outperformed the Industry
Here are the real performance metrics for three actual listing videos we promoted through Google Ads.
These results are a direct byproduct of the exact strategies outlined above — and they’re why our clients get
such extraordinary exposure.
| Property | YouTube Views | Google View Rate | Average View Duration |
|---|---|---|---|
| Shoreline, Novi | 30,461 | 73% | 1:50 |
| Woodhill, Northville | 20,269 | 67% | 1:41 |
| Fermanagh, Northville | 28,730 | 68% | 1:42 |
Local Domination: Our Listings Outperform Local Competition
While our videos far exceed national performance benchmarks, what’s even more impressive is how they outperform competing listings locally. These aren’t national averages — they’re direct comparisons against other listings in the exact same neighborhoods and price brackets. (To clarify, “% of Total Views Within Niche” represents the percentage of the total of all views created by all the listings within the competitive niche that were produced by our listing video in that same niche; in the case of Shoreline, for example, there were a total of nine listings that created a total of 32,428 views; our video generated 30,461 – or 93.93% – of those 32,428 views.)
| Property | P1 YouTube Views | % of Total Views Within Niche | Ave Competitor Views | Times Greater |
|---|---|---|---|---|
| Shoreline, Novi | 30,461 | 93.93% | 246 | 124× |
| Woodhill, Northville | 20,269 | 97.32% | 70 | 290× |
| Fermanagh, Northville | 28,730 | 99.99% | 3 | 9,577× |
Why Our Videos Perform So Well
These results don’t happen by accident. We’ve spent years testing, refining, and mastering the right formula — and every video we produce benefits from that knowledge. Here’s what sets our videos apart:
 | We Actually Use Video: Look around, and you’ll see that we are one of the only companies in our market actually using video. Why don’t other companies, given the crucial nature of video in terms of real estate marketing? You’ll have to ask them. |
 | Professional Quality: We use cinematic-quality HDR cameras, stabilized walk-throughs, and drone footage, and each video is handcrafted — never AI-generated — with thoughtful sequencing, pacing, and background music that matches the feel of the home. |
 | Targeted Google Video Ads: We run precision-targeted ads to buyers within a 20-mile radius of the listing. Our videos not only produce great metrics, but all of those metrics represent engagements with people who can actually act on what they are seeing. |
 | Digital Asset Optimization: We use proprietary tools that help us optimize all the critical details — titles, thumbnails, keywords, etc. — that help create the incredible metrics we consistently create for our videos. |
 | Years of Testing: We’ve spent 10+ years learning what works — and we’ve applied that experience to craft a repeatable, proven process. Check out our Digital Dominance page for the rest of the story. |
Recent Promotional Videos That Drove Massive Results
These are real listing videos we created — all of which helped generate extraordinary online engagement.
Why This Matters When You’re Selling Your Home
When more of the right people see your home — and stay engaged with it — everything improves.
More engagement means more showings. More showings mean more offers. More offers mean
the highest possible sale price in the shortest amount of time.
These results don’t happen by accident. They happen because we’ve mastered a system built on data,
strategy, storytelling, and high-level Google Ads execution. If you want real results that far exceed
what’s typical, this is the difference you’ve been looking for.