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About the Author

Michael McClure

Founder, Broker/Owner, Professional One

Michael McClure founded Professional One in 2002 with a clear vision of what he wanted to create: the most PROFESSIONAL real estate company and brand in America. Having worked as a CPA at the #1 accounting firm in the world for nearly 10 years before entering real estate, he knew what was possible with high enough standards and a relentless commitment to excellence.

Michael has since become nationally recognized for his passion for “raising the bar” in real estate, creating one of the largest online real estate groups dedicated to that objective (called “Raise the Bar in Real Estate” and featuring over 15,000 members worldwide), and also a podcast that has been written about in national publications. He’s co-authored books on the use of technology in real estate, operated as the Chief Operating Officer of a company dedicated to training real estate agents (in partnership with the #1 speaker, author and trends analyst in real estate in the world, Stefan Swanepoel) and been recognized on a number of “most influential” lists in the North American real estate industry. He’s conducted large-scale trainings for Keller Williams, Coldwell Banker and even for the #1 real estate portal in the world, Zillow. 
He’s been quoted in many national-level media, including the LA Times, MSN, Smart Money Magazine, Inman News, the Detroit News and others. He’s been recommended by the head of real estate product development at the New York Times, and called “the best at using technology in real estate” by the author of the #1 book about the use of social media in the world, Socialnomics. He has over 100,000 friends, followers and members online.

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About Professional One Real Estate

Professional One Real Estate is a boutique brokerage located in Plymouth, Michigan. The company has been named one of the "Most Creative Brands of the Decade" and a "Beta Brokerage of the Future." Its small team of agents have sold over $500,000,000 of residential real estate. Its leaders have co-authored multiple books and white papers about the use of techonology in real estate, been named to multiple national "Most Influential" lists, have been quoted in the national press on numerous occasions, have conducted large-scale training for some of the industry's biggest brands, and have spoken all over America on the topics of branding, professionalism and the use of technology in real estate. The company has a large following in Social Media, with over 55,000 followers on Twitter, a Facebook group with over 15,000 members and a podcast with more than 20,000 listeners.